Threads represents Meta's latest initiative to enrich its social platform ecosystem. Launched on July 5, 2023, this application aims to compete with Twitter by creating a privileged place for text interactions. It is in line with a fundamental trend that favors authentic discussions, standing out from the predominant visual content on platforms such as Instagram. But in practice, what innovative elements is Threads introducing into the social media landscape, and how should businesses react to this newcomer?
The Launch of a credible alternative to X (formerly Twitter)
Threads is launching into a rapidly evolving digital social context, where users are looking for alternatives to existing platforms. The application, launched by Meta on July 5, 2023, aims to compete with Twitter by offering a space dedicated to text exchanges. The social network is also part of a current trend promoting authentic conversations, far from the dominant visual content on other platforms such as Instagram.
From its launch, Threads managed to capture the attention of users, reaching 5 million registrations in four hours And 10 million in seven hours. In just one week, The number of users has exceeded 100 million, making Threads The fastest-growing app in the history of social networks. This rise in power is due to a growing craze for direct interactions and immediate discussions, but also to a specific context where several users of X (formerly Twitter) are looking for an alternative microblogging platform.
The mode of operation of Threads is similar to that of Twitter, allowing you to follow global news via a text message thread. By integrating notification management tools, Threads offers a simplified user experience, making exchanges more accessible. Its compatibility with the Fediverse, a type of interconnected social network, rooted in the logic of web 3.0., promises exchanges between users of different platforms, thus diversifying the possible interactions between different communities.
What are the differences between Threads and X?
The following table describes the major differences between the two platforms. Use this one to fully understand the implications of adopting either of these two social networks.
Who is Threads for?
Threads caters to multiple types of users, ranging from social media enthusiasts to content creation professionals. Here is an overview of the main categories that could benefit from this new platform.
Instagram users
Instagram users will find Threads particularly appealing thanks to the ability to link their accounts. Byeasily transferring their subscribers and synchronizing their interactions, they benefit from continuity in their social experience, while using a textual format. This link reinforces exchanges while allowing for more authentic engagement with friends and subscribers.
If that's your situation - you've built a significant followship on Instragram, and don't want to start from scratch just to explore a new platform -, the following video shows how to easily transfer your followers to you Threads account in less than five minutes.
Young users and influencers
Young users and influencers dominate the platform, looking for spaces to share thoughts, interact, and build communities. Threads appeals to this demographic by offering a user-friendly and less busy environment than other social networks. The ability to follow all Instagram accounts simultaneously makes it easy to engage with peers who share the same interests.
X users looking for an alternative platform
Users of X, especially those frustrated by the content or dynamics of this network, are looking for alternatives for more direct interactions that are less polluted by overinformation. Threads offers a text-centric approach, offering a streamlined experience while encouraging meaningful conversations without the pressure of private messages.
Content creators looking for a platform that's easy to manage
Content creators will benefit from Threads' intuitive interface, which simplifies the management and creation of interactions. With instant sharing tools and the ability to post threads directly to Instagram Stories, they can reach a wider audience while maintaining total control over their digital presence. This optimized framework promotes creativity and engagement without complicated technical aspects.
Should my business be on Threads?
Having your business on Threads can boost your interaction with customers. Assessing the opportunity is crucial to developing an effective strategy.
How do I know if my customers are on Threads?
To find out if your customers are using Threads, look at several metrics. Analyze behavior on Instagram, as a lot of users there are also migrating to Threads. Conduct surveys to gather direct opinions on the adoption of the new platform. Monitor discussion trends on Threads and identify topics that capture the attention of your audience. Use data analysis tools to track references to your brand on the network and assess the presence of your customers.
How do I get started on Threads?
The truth is that there is no magic recipe. Repetition and long-term commitment are the best ways to ensure success on this young platform, which is still far from reaching maturity. Until then, here are some tips to get you started.
- Create an account using your Instagram profile.
- Publish engaging content, focusing on short, and compelling messages.
- Take advantage of the 500 character limit to convey clear and concise ideas.
- Integrate visual elements like images or surveys to encourage interaction.
- Follow trending hashtags to discover relevant conversations and engage regularly with other users to boost your community.
If you feel the need to seize the opportunity that this platform represents, entrust us with your goals and we will help you achieve them.
