What Is Google Ranking
Google positioning corresponds to the place that a page on your website occupies in the search results displayed by Google when an Internet user searches. Imagine that Google is like a big library, and that your site is one of the many books available. The positioning determines whether your book appears on the shelf at eye level, clearly visible, or if it is hidden at the bottom of a drawer.
Having a good positioning is essential so that users can easily find your site and click on it, especially if you want to attract visitors who are looking for what you offer.
What Are The Ranking Criteria Categories Taken Into Account By Google
To decide the order of the results, Google uses a complex system based on numerous criteria. First of all, Google pays particular attention to the quality of the content. This means that the text on your site should be clear, useful, and able to answer visitors' questions.
Next, Google looks at the user experience, which is how easy it is for someone to navigate your site and how fast your pages load. If your site is slow or difficult to use, it may be downgraded. Google also assesses the credibility of your site by looking at whether other reliable sites refer to it through links.
Finally, the keywords you use play an important role. They need to match the terms people type in the search bar for Google to understand that your site is relevant to them.
Why Do Positions Change All The Time In Google
You may have noticed that your site may go up or down in the results over time. These changes are due to a number of factors. First of all, Google regularly updates its criteria to improve the relevance of the results it offers to Internet users. These adjustments may affect your ranking. In addition, your competitors are probably also working on their SEO, which can influence your own position. Finally, events like seasons or trends can temporarily change user searches, which can impact your visibility.
Why Track Your Ranking On Google
Tracking your positioning on Google is an essential step if you want to understand the effectiveness of your online strategy. This allows you to see which pages are attracting the most visitors and why. If your ranking falls, it can be a signal that something needs to be fixed, such as a technical problem or content that has become outdated. By monitoring your results, you can adjust your actions to be sure that your efforts are paying off.
Why Ranking On Google Rather Thank On Other Search Engines
Google is the most used search engine in the world. Indeed, more than 90% of online searches are carried out via this platform. This means that if you want to maximize your chances of being seen by your potential customers, you need to focus your efforts on Google. While there are other search engines like Bing or Yahoo, their impact is much more limited.
How To Analyze Your Rank
Numerous tools make it possible to analyze the Google positioning of a website. If you want to assess the performance of your own site, start by using Google Search Console, which will provide you with accurate data on your SEO.
On the other hand, if your objective is to study your competitors, theSimilarweb Chrome Extension is an excellent free option to compare their performance and better understand their positioning on the search engine.
Position Per Page
Each page on your website can have a different positioning depending on the keywords targeted. For example, a blog page explaining a specific tip may be positioned on a keyword that is different from that of your home page. To know where you are, you can use online tools that show you the ranking of each of your pages.
Position Per Country
If your business is aimed at international markets, it is important to understand that your site may rank differently in different countries. Google adapts its results according to the location of users, so a search carried out in Canada may give different results than a search in France.
Position By Keyword
Keywords are at the center of your positioning strategy. Each keyword represents an opportunity to attract visitors. By tracking your position for strategic keywords, such as “positioning on Google,” you can assess the relevance of your content and make improvements if needed.
Ways of Getting A Better Ranking On Google
This is a broad question and there is no single answer, as it all depends on your goals and the nature of your site. Whether it's about reduce the loading time of your site, of acquire backlinks or even optimize your presence on Google Maps, each approach can be relevant depending on the context.
To guide you, we've detailed several tactics and best practices on our blog, in order to help you choose the methods best suited to your needs.
What is a “well-positioned” page?
A well-positioned page is a page that effectively meets the expectations of Internet users while respecting Google criteria. This means that it should offer high-quality content that is easy to understand, and presented in a clear and structured way. In addition, a technically optimized page, with a fast loading time and adaptability to different devices, is more likely to get a good ranking.
Do you have to be the first position?
The first position is often seen as the Holy Grail of SEO, but it is not always essential. The key is to be in a good enough position for users to easily find you. As long as your site is on the first page of the results, you have a good chance of attracting traffic, as long as your content is relevant and meets the needs of visitors.
How can you improve your position?
To improve your position on Google, start by thinking about questions your potential customers might ask, then create content that answers them clearly and thoroughly. Make sure your site works well on mobile, as a lot of searches are done from phones. Also, take the time to build relationships with other sites to get links to yours. Finally, monitor your results regularly and be ready to adapt your strategy if necessary.
In conclusion, positioning on Google is a fundamental element of your digital strategy. By understanding the basics and investing time in optimization, you can build a lasting presence that will attract qualified visitors to your site.
