Off-page SEO

Build your web authority and outperform your competitors on Google.

Get links to your website that improve your SEO ranking. Discover our backlinking service and increase the authority of your company on the net. Trust our expertise and transform your online visibility.

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Among our satisfied customers

Publicitié sur les moteurs de recherche (SEA) - Expertises | Juillet Marketing

What is off-site SEO

How do you define off-site referencing?

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Off-site SEO, commonly called “off-page SEO”, includes all marketing strategies that exploit the mechanisms that allow search engines toEvaluate authority of the content that is on your website - in contrast to on-page SEO, which optimizes the relevance of the content on your website. These strategies include, among others: acquiring links, obtaining customer reviews, content marketing on third-party platforms, etc.

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A neglected part of natural referencing

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Off-page SEO is the most often overlooked part of natural referencing by businesses. However, it includes among the most important among the 200 SEO factors known to influence Google's ranking of query results on its search engine. Some are luckier than others and naturally gain online authority because of the ultra-relevant, original and unique nature of their content on the web, but this is the exception.

Why invest in off-page SEO?

1.

Acquire links to your website

Acquiring links, often called “backlink” or “netlinking”, tells Google that your content is relevant, thus strengthening your authority and improving your natural referencing at the same time.

2.

New traffic sources to your website

Beyond the intrinsic SEO benefits of link acquisition, backlinks, when referring to your website, represent traffic acquisition channels that are otherwise impossible to target - at best, consulted by people interested in learning more about your products and services.

3.

Contributes to developing a digital reputation

Off-site SEO can be interpreted as a part of a company's public relations - despite the skills gap between SEO and public relations experts. What they have in common is the nature of their activities, which corresponds to the management of the company's reputation and talents.

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Our off-site SEO services

Off-page SEO audit

We produce a portrait of your SEO, with an off-site component, which makes it possible not only to identify SEO opportunities, but also to prioritize them according to their potential impact on your web positioning.

Écran de portable affichant un rapport de performances mensuelles des campagnes marketing en cours d'un client de Juillet Marketing pour des insights stratégiques.

Acquiring reviews

An integral part of off-site SEO is linked to customer feedback - both at the level of Google Maps review than other third-party platforms, sometimes just as relevant to increasing your authority with Google.

Backlinking

We identify high-authority and relevant websites in your geographic area, based on our cutting-edge SEO analysis tools.

Content creation

Production of informative and engaging content, with optimized link anchors to your site. Although an on-page SEO service, an integrated SEO approach is optimal to maximize the value of your digital marketing investments.

Webmaster contact

Sending personalized emails to the owners of the selected sites, explaining the benefits of linking to your content.

Guestposting

Writing guest articles for influential blogs in your sector, earning backlinks and increasing your visibility.

Follow-up and analysis

Monitoring the backlinks obtained and evaluating their impact on your SEO, to adjust the strategy according to the results.

Services offered by Juillet Marketing, SEO agency in Sainte-Thérèse

The natural referencing is a cornerstone of any digital strategy. It often represents more than 70% of total traffic of a website. To guarantee you optimal results, July Marketing optimizes every aspect that influences your search engine positions.

The development of an off-site SEO project with Juillet Marketing

1.

Start-up planning and audit

This is a crucial step in identifying and prioritizing potential optimizations of your natural referencing according to their opportunity cost.

2.

Keyword research and content strategy

We conduct thorough keyword research to ensure that your pages rank on terms that pay off. An optimized content strategy is crucial for generating conversions.

3.

Optimization of the site

Once the audit and strategy steps have been validated, we move on to optimizing your site, by improving the texts, the loading time, and by obtaining quality external links.

4.

Performance reports

At the end of each month, you will receive a personalized report detailing the progress made and the results achieved. Our SEO reports are clear, complete and adapted to your expectations.

Off-page SEO

Among our satisfied customers