Local SEO includes all strategies aimed at optimizing the visibility of a company in geolocated search results. Unlike traditional SEO that targets global positioning, local SEO focuses on improving your business's presence in search engine results for users near your location. This includes optimizing Google My Business, local quotations, and using keywords that are specific to your region.
Local SEO is often overlooked, however, it is essential for businesses that target local customers. With the growth of searches “near me”, optimizing your site for local results is becoming a priority to capture the attention of potential customers. Good local SEO can significantly increase store traffic or online bookings from customers located nearby.