PoM and Maclel is a company that has been creating planners for Quebec teachers for over ten years. With a very seasonal sales cycle, it is crucial that your marketing initiatives are effective in order to sell all inventory. That's why the company called on July Marketing.
Over the past ten years, the company has grown naturally, building a community of highly committed teachers. However, this organic growth was showing its limits: a simple relaxation, such as a vacation period, could lead to numerous unsold products and financial losses. Sonia, the owner, wanted to take back control of her time to focus on what she loves the most — the graphic design of her products. So she called on our team to help her clear the remaining stocks after a difficult start to the season.