Zoe Light Dance

Customer

Zoe Light Dance is an Afro-dance school on Sainte-Catherine in Montreal. The mission of its team is to inspire and help people discover and exploit their potential for artistic expression, through dance by providing them with a personalized approach, quality service and support at every stage of their journey.

Requests

Zoe Light Dance is a local business that stands out for its nestled service, offering classes in styles that are less common than those typically offered by competing dance schools. This specialization makes it a reference on the Island of Montreal, but also represents a challenge when it comes to increasing the number of participants per cohort. To meet this challenge, the school called on Juillet Marketing in order to increase the number of contacts made by parents interested in registering their child in the Afro-dance summer cohort.

A cell phone that displays the advertising campaign conducted for Zoe Light Dance by Juillet Marketing on Meta Ads

Solution

July Marketing offered a one-time bank of time to the Zoe Light Dance team to build, validate, implement and optimize a digital lead acquisition campaign.

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