How do I become a guest poster? Guide 101

The Guest posting, or guest post publishing, is a content marketing strategy. It consists of publishing an article on a third party's website or blog. The objective? Increase your visibility, strengthen your credibility and improve your SEO.

Are you wondering why this strategy is essential? Let's discover together its benefits, best practices and how to maximize its impact.

Benefits of guest posting

Guest posting is a win-win strategy for the author and the host site:

• For the author :
  • Access to a new audience.
  • Strengthening credibility and perceived expertise.
  • Obtaining backlinks, which are crucial for SEO.
• For the host site :
  • Enrichment of content for its readers.
  • Strengthening engagement through varied perspectives.

Choosing the right platforms

Finding suitable sites is essential for effective guest posting. Here are some criteria to consider:

1. Relevance :
   • Target sites that share an audience or area of interest similar to your niche.
2. Domain authority (DA) :
   • Choose sites with high authority. A DA greater than 40 is often recommended.
   • Ahrefs offers a free DA evaluator.

1. Engaged audience :
   • Analyze comments and shares to judge readers' interest.
2. Examples of useful tools :
   • Use platforms like Ahrefs or SEMrush to assess targeted sites.
   • Consult dedicated lists, such as that ofAtrock Or Buzzstream, to find suitable opportunities.

Creating quality content

For your guest article to have an impact, it must stand out:

1. Originality :
   • Offer a unique topic that is not redundant with existing content.
2. Adapting to the audience :
   • Analyze the tone and concerns of the audience at the host site.
3. Optimized format :
   • Add lists, case studies, and visuals. For example, a step-by-step guide like this:

Visual example:

Create a chart called “The steps of effective guest posting” with the following items:

• Identify relevant sites.
• Analyze their authority and commitment.
• Write personalized proposals.
• Publish and promote the article.

SEO and backlinks

Backlinks are one of the pillars of SEO strategy. Here's how to optimize them:

1. Vary the anchors :
   • Use different keywords that are both generic and specific.
2. Focus on quality :
   • Prefer a single link from a reliable site to several links from dubious sources.
3. Comply with Google policies :
   • Focus on contextual and natural relationships.

Collaboration with host sites

Approaching a site to offer a guest article can seem tricky. Here is a method to do this:

1. Personalize your pitch :
   • Example: “Hello [First name], I read your article on [topic] and I think your readers would appreciate additional content on [specific idea]. Here is a suggested article...”
2. Respect the instructions :
   • Check out their “Publish with us” section or guidelines.
3. Engage after publication :
   • Share the article and respond to comments to keep the discussion going.

Monitoring and evaluation

Your work doesn't end with publication. Measure the results:

1. Analyze traffic :
   • Use Google Analytics to see visitors coming from the link.
2. Commitment :
   • Count social shares, comments, and interactions.
3. Conversions :
   • Identify if your item is generating actions (registrations, sales).

Risks and precautions

Despite its advantages, guest posting involves risks:

1. SEO sanctions :
   • Never use questionable link acquisition practices.
2. Loss of control :
   • Once published, your article can be edited or removed.

Collaborating with trusted sites and following best practices is essential.

Alternatives and complements

Diversify your content strategies:

• Cross-collaborations :
  • Co-write articles or offer content exchanges.
• Webinars :
  • Host interactive sessions to share your expertise.
• Social networks :
  • Expand the reach of your items by actively promoting them.

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