Performance Max
The all-in-one advertising campaign
Performance Max is the most advanced advertising tool of Google Ads, designed to maximize the results of your business by exploiting all of Google's properties. Here at Juillet Marketing, we help you get the most out of it by managing your Performance Max campaigns in a strategic and optimized way to meet your conversion goals.
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What is a Performance Max campaign?
One Performance Max campaign is an all-in-one campaign that combines the power of multiple Google ad formats.
Thanks to the artificial intelligence and machine learning, Performance Max allows you to target your potential customers accurately and effectively, while displaying your ads on Google's multiple networks: Search, Display, YouTube, Discover, Gmail, and Maps.
Unlike traditional campaigns, Performance Max uses audience signals and machine learning algorithms to optimize the delivery of your ads according to your goals, whether it's generating sales, leads, or store visits.
With a Performance Max campaign, your ads can appear across all Google channels based on the behavior and interests of your target audience. This automation and continuous optimization allow you to reach the right customers at the right time, while maximizing the impact of your advertising investment.
Why choose a Performance Max campaign?
1.
Maximum reach across all Google channels
Performance Max campaigns allow you to show your ads on Search, YouTube, Display, Gmail, Discover, and even Google Maps. This provides unparalleled reach, increasing your chances of reaching your potential customers throughout their buying journey, no matter where they are.
2.
Advanced automation and optimization
Thanks to theartificial intelligence and Google algorithms, Performance Max automatically optimizes the delivery of your ads in real time. It adjusts bids, audiences, and ad placement to maximize conversions and ROI. The data collected allows you to understand the most successful audience segments and to focus your efforts where they will be most effective.
3.
Smart targeting for better results
Performance Max campaigns use audience signals that you provide (for example, demographics, interests, visitors to your site) to target the people who are most likely to convert. Combined with Google's machine learning, this intelligent targeting improves the effectiveness of your ads and increases the likelihood of generating concrete results.
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Our approach for your Performance Max campaigns
1.
Audit and personalized strategy
Before launching a Performance Max campaign, we analyze your needs, goals, and past performances. We then define a personalized strategy, choosing the right audience signals and determining the most relevant actions for your business.
2.
Creation and integration of advertising elements
A Performance Max campaign requires a variety of advertising elements: ad texts, images, videos, and CTAs (Call to Action). Our team works with you to create engaging and optimized content, ensuring that it reflects your brand identity and is suitable for all formats and channels.
3.
Continuous monitoring and optimization
We are closely monitoring the performance of your Performance Max campaign. Thanks to the data and reports provided by Google, we make regular adjustments to maximize your conversions and optimize the return on investment. Our constant monitoring allows you to benefit from the continuous improvements offered by Google automation and AI.
4.
Detailed performance reports
Each month, we provide you with a detailed report on the performance of your campaign. This report includes information on conversions, clicks, cost per action, and insights into the most effective audiences. We analyze this data with you to adjust the strategy and optimize your future campaigns.
Why choose Juillet Marketing for your Performance Max campaigns?
Expertise in automated digital advertising
Chez Juillet Marketing, we are experts in Google Ads and in automated campaigns. Our mastery of Google tools and functionalities allows us to configure and optimize your Performance Max campaigns to achieve your conversion goals.
Results-based strategy
We develop a tailor-made strategy for your campaigns, focusing on your specific goals. Whether you want to increase your online sales, generate qualified leads, or increase brand awareness, we adapt the Performance Max campaign to your needs.
Personalized and transparent follow-up
Our approach is to ensure proactive and transparent follow-up. We analyze the results of your campaigns in real time, optimize settings, and discuss performance with you to maximize your return on investment.
Ready to maximize your online performance with Performance Max?
Contact Julillet Marketing starting today to discuss the establishment of a Performance Max campaign. We'll help you take full advantage of Google's automation and intelligent targeting to achieve your marketing goals and get real results.
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