Display campaigns
Make your reputation shine with web banners
Get an integrated Google Ads advertising strategy by combining interest-based targeting that banners allow for keyword targeting of search engine campaigns.
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Display campaigns: What is the point?
The advertisement Display (web banners) is an effective way to promote your brand, products or services on websites and applications through the Google Ads Display Network.
Les advertising banners allow you to reach a large audience, strengthen your brand awareness and capture the attention of potential customers throughout their buying journey.
Here at Juillet Marketing, we manage your web banner campaigns on Google Ads to help you reach your marketing goals through eye-catching visuals and a precise targeting strategy.
Why invest in web banners?
1.
Reach a large audience
Les web banner campaigns use the Google Display Network, which spans millions of websites, apps, and video platforms. This allows you to show your ads to a diverse audience, whether it's to build brand awareness or attract new customers.
2.
Creative and flexible formats
Web banners offer great flexibility in terms of formats and visual styles. Whether it's static banners, videos, or interactive formats, the display banners allow you to capture the attention of users through engaging visuals and targeted messages, while adapting to different types of devices and screens.
3.
Advanced targeting for effective campaigns
Display Network targeting tools allow you to reach the people who are most likely to be interested in your offer. You can target users based on criteria such as their centers of interest, their behaviour of navigation, their localization, or even the keywords of the sites they visit. This precise targeting maximizes the impact of your ads and promotes conversions.
Our Display Advertising Services
Audit and personalized strategy
Before launching your web banner campaign, we create a Audit in-depth look at your existing campaigns (if applicable) and your market. We then define a personalized strategy, selecting the banner formats, messages, and audiences that are most relevant to your brand.
Creation and design of advertising banners
Our creative team designs attractive web banners and aligned with the visual identity of your brand. Whether you want static, animated, or video banners, we produce visuals that capture users' attention and encourage them to interact. We also adapt banners to different formats and dimensions to maximize their visibility on the Display network.
Launching and targeting campaigns
We set up your Display campaign using Google Ads advanced targeting options. We select the most relevant targeting criteria — such as custom audiences, specific locations, themes, and keywords — to deliver your banners to the users who are most likely to be interested in your offer.
Continuous optimization and performance monitoring
Once the campaign is launched, we monitor performance in real time and make regular optimizations. We adjust bids, placements, and test different visuals to improve the click rate and maximize the return on investment. Our proactive approach allows us to continuously refine your strategy for optimal results.
Detailed performance reports
Each month, we provide you with a full report on the performance of your web banner campaigns. This report includes key metrics such as impressions, click-through rate, conversions, and cost per acquisition. Together, we analyze this data to adapt the strategy and improve the performance of your campaigns.
Services offered by Juillet Marketing, SEO agency in Sainte-Thérèse
The natural referencing is a cornerstone of any digital strategy. It often represents more than 70% of total traffic of a website. To guarantee you optimal results, July Marketing optimizes every aspect that influences your search engine positions.
Personalized SEO strategy
SEO audit
Keyword study
Optimized web writing
Acquisition of links (backlinks)
Local referencing
Why choose Juillet Marketing for your Display campaigns?
Visual advertising expertise
At Juillet Marketing, we master display advertising and its targeting options. We create optimized banners to maximize engagement.
Strategy focused on reputation and conversion
Our campaigns are adapted to your goals, whether they are reputation or conversions. We target your customers at every stage of their journey.
Real-time monitoring and optimization
We ensure accurate monitoring to adjust your campaigns in real time. Our detailed reports give you a clear view of the impact of banners.
Development of a Display campaign project
1.
Meeting and setting goals
We start with a meeting to identify your goals and define the strategy and the appropriate banner formats.
2.
Creation of advertising banners
We design attractive banners, adapted to Display network formats, aligned with your brand identity.
3.
Launch and follow-up of the campaign
Once the banners are ready, we launch your campaign on Google by setting up targeting, bidding, and placements to maximize the impact.
4.
Optimization and continuous monitoring
We continuously optimize your campaign through real-time monitoring, A/B testing and adjustments to maximize the return on investment.
Ready to launch your web banner campaign?
Contact Juillet Marketing today to discuss your goals and benefit from our expertise in display advertising. Together, we'll create visual campaigns that capture the attention of your audience and drive business growth.
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Plan your free meeting
Enjoy a completely free initial exploratory meeting. Let's explore your needs and challenges to better understand if we can be a good team.
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